Sommario
- 1 What is the QR code?
- 2 What information is stored in the QR code?
- 3 Where is the QR code located?
- 4 How long does a QR code last?
- 5 Where do you download the QR code?
- 6 QR Code: how to get it in one go and also print wirelessly from mobile devices
- 7 How do you read QR codes?
- 8 How does the QR code work?
- 9 How to decode the QR code
- 10 Brief History of the QR Code
- 11 All the uses of the QR Code
- 12 QR Code for Stores and Retail
- 13 QR Code for the Hospitality Industry: Hotels and Resorts
- 14 Other uses of the QR Code, for Nonprofits and NGOs, artists, actors, consultants, etc.
- 15 Why choose Fastbrain
- 16 Contact us for a free consultation
QR Code is short for Quick Response Code and is now essential for making instant access to information about any product through a simple action on the smartphone, saving time and the difficulties inherent in manual entry.
What is the QR code?
It is a two-dimensional bar code, that is, a matrix on which black modules are arranged within a square white pattern; in the QR Code modules are stored useful and necessary information that is then detected thanks to the smartphone.
What information is stored in the QR code?
The information mainly stored within the QR Code is:
- Website;
- Texts;
- Phone numbers, various contact information;
- E- Mail;
- Text;
- Web address of a YouTube video;
- Digital business card;
- And any information on products and services you find useful.
The QR Code, then, contains a number used to store a variety of information about a product, website, service, but not only; today QR Codes are also used for artwork, in the fashion world. Read about all the uses of the QR Code.
Smartphones, tablets, cell phones are the access portals of the information provided by the QR Code. By framing the QR code with these devices, the information is accessed.
Where is the QR code located?
The QR Code now has such extensive applications that it would be reductive to make a list anyway. We limit ourselves to paper, that is, what can be printed easily and intuitively with a labeling machine:
We can find it on:
- Product labels;
- Flyers;
- Posters;
- Brochure;
- Business cards;
- Exhibitors;
- Logos;
- Artwork identifiers.
How long does a QR code last?
The QR Code does not expire; it lasts as long as it is visible, unless it is irreparably worn out or damaged.
Where do you download the QR code?
The QR Code has a free license, thanks to which it is now possible to find both free download and QR Code writing programs on the Internet.
Generally speaking, it has been since the late 2000s that QR codes have been installed in factory-issued smartphones, which is the practice in Japan.
QR Code: how to get it in one go and also print wirelessly from mobile devices
Recommended models: Brother QL-800 series
Brother QL-800 series models are especially well suited perfect for printing product labels, signage, price, address, store and office organization, barcodes, QRcodes, with even wireless printing from mobile devices; they offer bundled proprietary P-Touch label design software with database import functions.
These are versatile labelers with a friendly interface, intuitive and very easy to use.
How do you read QR codes?
They are read via smartphones and cell phones, which must be equipped with a special reading program, called a QR Code reader and also QR Reader, which can be downloaded free online.
How does the QR code work?
Once you have installed the QR Code reader, you need to open the app and frame the code, which is in turn captured and decoded. After decoding, all the information in it will be displayed.
The QR Code then works like a scan, made by placing the camera lens of one’s mobile device in front of the code.
How to decode the QR code
As mentioned, just frame it with any mobile device such as a smartphone, basically with the camera, which, by capturing the image detects its content: text, links and information that may be useful to the consumer.
Up to 4,296 alphanumeric, 7,089 numeric and 2,953 binary characters can be stored in QR Codes.
QR code with artistic embellishment. Thanks to the error correction system, the scan result is not altered (Wikipedia)
Thanks to the presence of the Reed-Salomon code, it is also possible to reconstruct any data that has been lost up to 30 percent, for example, in the case of scratches or damage. QR codes can also be made with artistic embellishments such as inserting the logo, without losing the encoded information.
The QR Code has also been used in art, combined with the downloading of music albums and video clips, for fashion houses.
Brief History of the QR Code
The first to develop the QR Code was the Japanese company Denso in 1994 for tracking Toyota car parts.
In fact, much more information could be entered through this system than through the classic bar code.
Later, the QR Code was used by other companies to improve inventory management. From 1999 onward, Japan’s leading telephone company, NTT docomo, made it possible to retrieve information on the Web via cell phone with the i-mode system, which kicked off the spread of applications for such devices.
QR codes had a large-scale spread in Japan because of their usefulness and convenience in retrieving information from the Web through a simple action performed with a smartphone, bypassing manual entry and related difficulties.
Also in Japan, QR codes were also popularized for business cards, which in this way were directly entered into the cell phone’s address book.
From 2005 onward, with the Semapedia project initiated in the United States, physical places and their descriptions have been linked to Wikipedia via QR codes.
The smartphone market has since encouraged the spread of QR codes in Europe as well.
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All the uses of the QR Code
The uses of the QR Code are now truly extensive; from personal identification to information about a work of art, to massive use in the commercial sectors, fashion, advertising and communication, the only limit seems to be imagination, as a “famous” adage goes. We sound out the most common ones.
QR Code for Stores and Retail
Now indispensable in stores and for large-scale retail trade (GDO), the QR Code provides a concrete and quick aid for:
- Easily and immediately manage inventory, expiration dates, and stock Of products;
- Communicating professionalism and organization to clients;
- Getting customers to view product sheets;
- Give the opportunity to read reviews.
By now, in fact, more and more customers are using the Web to find information regarding the products they intend to purchase, and the QR Code provides an immediate aid aimed at this purpose.
Most useful for facilitating the work of communicating with the customer and supporting them in some important aspects of their stay at the venue.
You can also use the QR code for:
- Helping your customers directly access WI-FI;
- Access the Menu or dishes of the day;
- Add it to table displays for reviews, image gallery with main dishes of your Local.
QR Code for the Hospitality Industry: Hotels and Resorts
Again, its use can be applied to multiple utilities including for marketing purposes; for example:
- You can add it to key cards to publicize events taking place during the guests’ stay (lunches or dinners being promoted, musical or literary events, contests, charities, etc.);
- You can use it for inventory management and stock control, thanks to the product information in which you enter purchase date, expiration date, quantity in stock, and any information you deem important for management.
Other uses of the QR Code, for Nonprofits and NGOs, artists, actors, consultants, etc.
By inserting the appropriate QR Code on business cards, brochures, pdfs, flyers, displays, and anywhere else technically possible:
- Provide immediate access to social channels and website;
- Advertise an event (by inserting an Events QR Code);
- Access pages for fundraisers of various types.
Equipping oneself with a QR Code printing system is essential today to improve the communication of one’s business, whatever it may be, and to optimize the product and archive management process.
Contact us now to receive a free consultation on purchasing or renting Brother labeling machines to design and print QR Code by linking it to your file.
Why choose Fastbrain
Fastbrain Engineering S.r.l. Certified Partner of leading technology players, including Brother, Lenovo, Synology, offers customized purchasing solutions tailored to the needs of professionals. It offers, in addition, pre- and post-sales support, including operational rental.
We are a central player in ICT wholesale distribution and one of the leading players throughout the country in the IT and technology product distribution market. A key feature and competitive advantage is the selection of top brands and leading products in the most popular product categories.
Info:
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