How to create custom labels for your business

Le personalized labels “In some situations they make our lives easier because they become cardinal points, a quick orientation system that activates the response mechanisms we have learned without having to think too much. They are a kind of effective system that links a complex reality to a simple response. “*

In addition,functional labeling helps to reduce our cognitive load, improving working conditions.

The concept of “cognitive load” was developed in 1991 by psychologist John Sweller in‘Cognitive Load Theory’ and implies the effort expended by memory in work that can affect performance. Simplifying cognitive load is equivalent to making working conditions easier and more efficient.

Brief history of labeling

Labels were first used in Roman times in the form of engravings to mark wine amphorae with date and place of origin.*

L’actual evolution of the label as a tool for information and promotion came with offset printing in the 19th century, which led to considerable technological progress, up to modern professional labelers that enable them to provide for themselves, giving a breath of autonomy to the entire sector of small and medium-sized enterprises, large-scale retail and local businesses, design firms, and so on.

Create custom labels that work? Attention to detail

Creating custom labels that work for your office, your professional office, and your business in general means arranging for professionally done labeling wheremeticulous attention to detail is paid.

In fact, scrupulous labeling that pays attention to basic details means communicating efficiency and reliability to customers in the case of a business establishment, making work faster, more intuitive and efficient, in the case of offices, archives, professional firms, etc.

How do you create functional custom labels?

First, we need to think about the basic information we need to put on the labels for the targets that are the focus of our activity.

Writing labels correctly and properly means:

• Quickly find the necessary documents;
• Communicate transparency, trust and reliability to customers

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What is the best device for your business?

Office, catering, ambulatory, large-scale retail, delivery, grocery stores

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Gain time by labeling well

If our desire is to improve aspects of work, perhaps gaining valuable time and acquiring new customers, properly labeling products, documents, folders, becomes a must.

For a long time, in study manuals dedicated to the organization of public administration, the words effectiveness and efficiency are among the crucial elements of the so-called “principle of good performance” condicio sine qua non for optimal results, enshrined in Art. 97 of the Italian Constitution, dedicated precisely to PAs.

Managing time better is also a matter of labeling

These two simple words, are now also the preserve of the administration of the various private professional sectors that tend toward the implementation of best practices to solve in reduced time the time management; from management software to labeling, what is needed to save valuable time and oil as much as possible the mechanisms related to the administration of files, employees, goods and logistics, becomes a constant object of attention, both in the private and public sectors.

From the neighborhood store to the supermarket, to the architectural or engineering firm, to the secretary’s office of a municipal public administration, starting withfunctional labeling already means being in control of the situation.

The shape and content of customized labels are, in fact, the first guarantee of functionality.

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How to achieve more efficiency through labels?

As mentioned, we need to pay attention to details; let’s look at the basic good practices according to the sector:

Offices and professional offices: how to label

• It is essential to be concise using a maximum of four words per label;
• Header (capitalized) larger than subheading to highlight what it is about;
• Justification in the center is a good practice to immediately “center” the writing visually;
• The font must be easily readable, so choose one that is very clear and immediate.

All these arrangements are necessary to be able to read labels even at a distance and to quickly and safely retrieve documents, folders, and what you are looking for, saving time (and money).

Grocery stores: how to label

The necessary information that should be placed on the packages of products on the shelves of large-scale retailers at neighborhood grocery stores are:

• Lot number and expiration date;
• Place of origin;
• Production facility;
• Possible presence of allergens;
• Net weight of food;
• Nutrition statement;
• Conditions of storage and use;
• In case of spirits, actual alcoholic strength by volume.

Food labeling, like that for Offices and professional offices must be clear and readable at a short distance, but more importantly, it is mandatory and regulated by European Regulation 1169/2011.

Even if yours is a small family-run store, you should know that if regular labeling is not on the food you risk penalties of up to 24,000 euros.

In addition, labeling products is a way to convey trust and seriousness to the customer.

Labeling requirements for shoe and clothing stores

As of January 2018, the new labeling requirement has also been triggered for shoe and clothing stores, which carries fines of 3,000 to 20,000 euros in case of non-compliance, through direct inspection in stores.

In addition to clear information about the raw materials from which the products are made, the size and maintenance of the garment, it is necessary to include on the label the percentage of use and, in the case of shoes, information regarding the composition of the upper, inner and outer soles, with the name and address of the manufacturer.

Labeling machines make it quick and easy to design and print labels perfect for any industry-from supermarkets to offices, labeling operations make work easier by making business management more efficient on a day-to-day basis.

Which labeling machine to choose for your Business?

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Sources and references:

*https://angolopsicologia.com/

*https://it.wikipedia.org/wiki/Etichetta_di_identificazione#cite_note-vinet-1

*https://www.confesercenti.li.it/etichette-alimentari-irregolari-le-nuove-sanzioni-a-partire-dal-dal-9-maggio/