Labelers buying guide

Every business and professional activity requires a specific type of label maker: form and content, in fact, must be adapted according to what and how to label . There are label printers on the market designed to offer the best according to the industry.

The “best” means choosing a labeling machine in line with one’s needs, which change from industry to industry: labels for a grocery store, in fact, meet different needs than those for a warehouse, medical lab, or office. That is why, understanding how to navigate the world of labelartics can help you make a purposeful choice that can save time and money, making a considerable contribution to your business by making it more efficient.

Features to consider before choosing a labeling machine

What are the considerations to make before buying a label printer?

Below we provide an outline guide to figure out which type and model of labeling machine may be right for us based on our activity and scope.

1. Labeling machine printing technology: what are Direct Thermal Printing and Thermal Transfer

Before we continue with this brief guide into the world of labeling machines, it is best to shed some light on the main printing technologies so that we can distinguish between them and understand what is right for us when purchasing.

Direct thermal printing

It uses a heat-sensitive coating and a thermal print head, which eliminates the need for traditional print ribbons and ink; thus, low-cost, high-volume labels can be created. This is an ideal technology for labels for short-term use and shorter-life applications.*

Thermal transfer

It enables crisp, long-lasting printing, achieved through a process in which the ink is absorbed into the label, making it perfect for applications that want strong, more wear-resistant labels.*

2. Printing speed, chemical and outdoor resistance

It depends on the number of labels to be printed per month; if they are few, having a slower, lower-cost label maker may be the solution; otherwise, better to opt for a fast printer that can save useful time.

REQUEST THE DEVICE FOR YOUR ACTIVITY.

1. Presence of automatic cutter

This is a choice to be carefully considered if speed is the requirement. In fact, without the cutter that helps provide us with ready-made labels, one would have to get scissors and cut the labels coming out of the printer one by one.

What’s more, labels cut automatically with the cutter have a uniform appearance, whereas cutting them manually risks cutting them unevenly and wasting paper if you are not precise enough.

2. Bar codes.

The choice of a labeling machine also varies depending on the need to print barcodes, such as in logistics, a warehouse, a supermarket or a clothing store, and on all occasions when it is necessary or useful.

Barcoding is necessary in large-scale retail, where it is mandatory, while in other sectors it can be considered for:

  • Making accurate counts in the warehouse;
  • Keeping track of product handling;
  • Appear more professional by methodically organizing work.

How to choose the labeling machine according to the industry

1. Labeling machines for the large-scale retail trade, stores and the food sector

Large-scale retail trade (GDO) has specific needs: a large quantity of products to be “inventoried” and selected, the need by legal obligations to provide with labels where to mark a number of important information for the buyer.

The food sector, which includes stores, take-out, restaurants, pizzerias and bars, should also follow similar rules in labeling.

This means printing barcoded and space-appropriate labels withdatabase import functions .

Durable and with long-lasting printed images (even 10 years), labels should already be cut to the right size and labelers equipped with a thermal paper roll to save money, given the large amount of labels to be printed.

Beware of thermal paper used for the food industry, which must be ISEGA approved and bisphenol A-free for direct food contact.

Our advice:

Labelartics for large-scale retail trade (and beyond) should be inexpensive and easy to use: without cartridges, ink and toner, only thermal paper roll with even wireless printing from mobile devices and with proprietary label design software included.

Recommended labelers: Brother QL-800 series models; P-Touch labels with database import functions. In addition, Brother’s TD range of professional label printers make it possible to print high-quality labels according to actual needs, whatever they may be. In addition to printing labels up to 4 inches wide and up to 1 m variable length, and with direct thermal and thermal transfer printing technology, these printers are able to meet the needs of a wide range of applications in vertical markets. But that’s not all; these labelers can be seamlessly integrated within older printing systems by supporting a wide range of languages.

Discover label printers for your business

Why buy labeling machines with us:

Fastbrain Engineering S.r.l. is Brother Certified Partner and offers customized purchasing solutions tailored to the needs of professionals. It offers, in addition, pre- and post-sales support, including operational rental.

We are a central player in ICT wholesale distribution and one of the leading players throughout the country in the IT and technology products distribution market. A key feature and competitive advantage is the selection of top brands and leading products in the most popular product categories.

Info:
info@fastbrain.it
| Tel 011.0376.054

Or fill out the form in the Contact Us section.

Ask for more information about labeling machines suitable for food.

1. Offices and professional offices

What features are required of a labeling machine for Offices and Professional Studies:

  • Print speed (even from mobile);
  • Endurance;
  • Ease of use;
  • Broad connectivity;

Once documents, files, and folders are put in order, labeling becomes essential to retrieve useful documents with speed.

A label printer that can improve the internal dynamics of offices and professional firms should be equipped with thermal transfer, two-color printing to highlight titles and subtitles of folders, with good consumable autonomy and automatic cutter to speed up operations.

Recommended models: Brother QL-800 series

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2. Visitor management – Covid signage

The labeling is also most useful for managing the flow of visitors inside shopping malls, stores, laboratories, offices, and in all public and private facilities where Covid 19 signage needs to be included. The latter is often to be placed in outdoor spaces, and for that reason it must be weatherproof, made of materials that offer maximum strength.

The choice of label printers may fall on Brother QL-800 series models: perfect for printing product, signage, price, address, office organization, barcode, qrcode labels, with even wireless printing from mobile devices; they offer bundled proprietary P-Touch label design software with database import functions.

3. Medical laboratories, Pharmacies, Opticians, Hospitals

In the case of places where medical equipment is used and autoclave sterilization, it is essential to equip yourself with labelartics and consumables that offer high durability and label customization, such as the PT-D600VP; in addition, these printers offer large backlit color LCD display, the ability to preview labels, Automatic cutter, very easy-to-use QWERTY PC-style keyboard, TZe ribbons up to 36 mm, connection to PC and Mac, Wi-Fi and USB connectivity for printing from PC/Mac and smartphone/tablet, and printing from very high speed and high resolution for crisp and comprehensive images (speed up to 60 mm/sec and resolution up to 360 dpi).

4. Universities, departments and public facilities

Where there is a need for computer protocol we recommend the 260 TD4520TN, also used by La Sapienza University, with 60 mm transparent adhesive labels.

The choice of consumables is directly proportional to the functionality of the label printer; in fact, choosing the right consumables determines the quality of the labels.

What is the best device for your business?

Office, catering, ambulatory, large-scale retail, delivery, grocery stores

Consumables: rolls and ribbons for labeling machines

Special attention, especially in the case of labels to be placed outside public and commercial facilities, should be given to consumables; for example, rolls with P-touch* labels are designed to last, whatever their use.

Brother’s laminated TZe tapes consist of six layers of material, composed into a thin but extremely durable label. The characters are printed with thermal transfer ink in the part underneath the laminated ribbon and are sandwiched between two layers of PET (polyester) film. The result is a virtually indestructible label that can withstand even extreme conditions.*

Ask more about the right labelers for YOUR industry

Contact us to receive a personalized offer.

Sources:
*Brother Italy S.p.A.
*https://www.brother.it/%20-/media/pdf/it/nastri_tze_booklet_italian.pdf?la=it

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