Why red and black labels make a difference

Attracting the attention of your store’s customers by better organizing your business is much easier with red and black labels-this way you can highlight key information making everything more intuitive and immediate.

Today there are super “smart” devices designed to solve every aspect regarding labeling in a practical and fast way. Here are what they are and why it is critical to equip yourself with them.

Labeling: why it’s important for your business

Labeling is one of the procedures that help optimize the management of a business. It is used both to mark goods on display (or for sale) and to mark items stored in the warehouse.

For labels to be truly effective, they must be used strategically and functionally, in relation to the characteristics of the store and the products to which they are applied.

In other words, depending on the type of product, appropriate labeling needs to be prepared, both to improve the organization of resources and to facilitate the customer’s shopping experience.

Discover labelers that print in red and black that are right for your business

Red and black labels: a strategic custom marking

One of the most effective strategies for labeling products in one’s store is to make red and black labels so that the information regarding the labeled product is immediately conveyed.

More generally, adopting a ‘customized’ marking system, that is, one that is calibrated to the unique needs and characteristics of one’s business, is certainly an excellent buying incentive for potential customers and a valuable resource from a logistical and organizational point of view.

The role of red and black labels

Most labels have a standard layout: wording, digits and codes in black on a white background.

On the one hand, this solution-widely used in a variety of sectors-allows a certain amount of information to be conveyed clearly; on the other hand, it tends to foster a homogenized perception of labeled products.

This kind of ‘effect’ makes it less easy for customers to enjoy the exhibition spaces, as it forces them to sift through more objects before eventually locating the one they want.

Red and black labels to effectively highlight discounts and promotions

Through the use of red and black labels, on the other hand, even with different layouts, it is easier to communicate certain information to the customer. It is possible, for example, to promote promotional campaigns based on a particular discount reserved only for certain items, labeling them differently from others.

This will make them easier to spot and, as a result, attract more attention from the potential buyer.

• It saves time and money. Print the labels in red and black.

How to make red and black labels

Businesses characterized by a substantial volume of items to be handled have a greater need to implement ad hoc labeling, including marking of all items (for inventory and display).

As a result, the need to produce a large quantity of labels, quickly and accurately, materializes. For this purpose, it is advisable to equip yourself with appropriate labeling printers, choosing reliable devices that can meet the specific needs of your store (the range of
Brother labelers
, in this sense, represents an excellent solution).

For labels intended for use in the grocery stores, for example, it is necessary to use a specific type of paper (the thermal paper bisphenol-free approved by ISEGA); as for the type of printer, better to opt for an easy-to-use and low-maintenance device that is more functional for handling intensive printing processes.

Which printers to choose for red and black labeling?

As mentioned above, it is essential that the labeling meets the technical and operational requirements peculiar to the individual activity. Therefore, the labeling machine used must meet precise requirements, that is, it must be functional for the type of label chosen for a particular type of store. In addition, consideration must be given to the
relevant regulations
regarding product labeling so as not to incur any penalties.

Among the available solutions, we highlight the QL series:
Brother QL-820NWB
which is a rather versatile one for red and black label printing, thanks to its LCD display and Bluetooth connectivity. These allow the device’s functionality to be managed by integrating it into a digitized management system for the entire labeling process.

Request the Brother PT-D600VP printer including P-Touch Editor now.