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Did you know that you can enhance your company logo by helping with colors and the right printer or label maker? Here’s how.
Why the Company logo is important
The logo is an essential component of any brand’s brand identity.
It reproduces not only a characterizing and identifying element but also serves as a graphic summary of the image that the company wants to project to the outside world.
Like any other graphic product, a corporate logo leverages the communicative properties of each of the elements that distinguish it.
In this sense, the choice of colors is of particular importance, since different hues (or specific combinations) are capable of eliciting reactions-mostly unconscious-which are very precise and decipherable: some colors inspire confidence, security and tranquility, others convey less pleasant feelings.
That’s why you need to choose the ‘right’ color for your logo, in relation to the message you want to associate with your brand.
The meaning of colors: the 7 main ones
Each color is generally associated with a specific meaning, depending on the context.
Red, for example, conveys passion and excitement and, when used within a logo, tends to make it more powerful and playful: just think of the logo of Coca-Cola, a brand that has consolidated its identity over time by associating it with a specific shade of red.
Blue is also very popular, as it can express professionalism, maturity, honesty and reliability.
It is therefore no coincidence that it is employed, for example, by institutional sites of government agencies, often in combination withlight blue, a hue that often evokes tranquility.
Black is also commonly used in corporate logos, almost always combined with a light color.
The use of this color, however, does not suit all contexts but only those in which it is necessary to convey elegance, luxury and perhaps a patina of mysterious glamour (just think of fashion or technology brands).
Green conveys prosperity, stability, and growth, as well as being physiologically associated with nature; it is not surprising, therefore, how it is mostly used by cosmetics and food or organic companies, and is also combined with warmer, brighter colors such as, for example, yellow.
Yellow, being particularly vivid and bright, evokes not only sunlight but also happiness and youth; it is also extremely functional in attracting attention.
Brown lends itself especially well to logos and branding associated with organic, vintage or artisanal products; conceptually it is similar to green in its ability to evoke a connection with nature (it is the color of wood and earth).
Finally, white: widely used to accentuate color contrasts, or for simple finishes is included in logos when it is intended to communicate cleanliness, wholesomeness and serenity.
It is also a very versatile color that can be associated with both luxurious and more commercial brands.
Color labelers to enhance the logo
To cultivate the visual identity of one’s brand, color labels on which to print (also) the logo are a resource with considerable potential.
Of course, in order to take full advantage of them, it is necessary to have adequate technological equipment, namely a label printer and colors that can produce crisp, high-quality labels.
For such needs you can rely on the Brother color labelers available in Fastbrain’s store including the Brother VC-500W printer.
This is Brother’s first compact color desktop label printer -a truly revolutionary product in the office label printer market.
For the first time, it is possible to print labels with any combination of colors, thanks to Zink®’s Zero-Ink® technology, which uses a special paper in which there is color, which reacts to different printhead temperatures and thus allows printing without ink.
With built-in label cutter, it also features:
- USB port and Wi-Fi connectivity to create labels from your PC, Mac, and Android and iOS devices;
- Free Brother “Color Label Editor” app for creating labels from your smartphone/tablet;
- Free P-Touch Editor software for creating and editing labels for Windows and Mac and free downloadable app for smartphones or tablets.
Today on offer and with free shipping.
Also check out the P-touch CUBE PLUS PT-P710BT Label Maker, lightweight, compact, with different colors for your logo and free shipping!
Product specifications:
- Prints highly durable and colorful labels up to 24 mm wide;
- Compatible with PCs and Macs (via USB) and smartphones/tablets (via Bluetooth);
- MFI (Made for iOS) compatibility;
- Built-in rechargeable lithium-ion battery: no need for alkaline batteries;
- Charging from any available USB port or USB charger;
- Creates labels up to 500 mm in length.
Who is Brother
“By your side” is the philosophy of the Brother Group. Present in more than 100 countries with the goal of continuing to expand the offering of printing and scanning solutions: desktop and mobile; labeling; and print fleet optimization and monitoring software solutions.
We are Brother Certified Commercial Partner, helping our Customers find the solutions that best meet their needs.
Brother Certified Commercial Partners are the most reliable, knowledgeable and qualified Brother dealers in the printing industry, authorized to advise and sell all Brother products and solutions.
Why choose Fastbrain
Fastbrain Engineering S.r.l. Certified Partner of leading technology players, including Brother, Lenovo, Synology, offers customized purchasing solutions tailored to the needs of professionals. It offers, in addition, pre- and post-sales support, including operational rental.
We are a central player in ICT wholesale distribution and one of the leading players throughout the country in the IT and technology product distribution market. A key feature and competitive advantage is the selection of top brands and leading products in the most popular product categories.
Info:
info@fastbrain.it
| Tel 011.0376.054
